Adams Percussion

King William 1 Award

In 2010 Adams Musical Instruments won the King William 1 award. This most important Dutch business Award  was received by Adams president Frans Swinkels at the hands of the Dutch Crown Prince Willem-Alexander and was awarded with a big standing ovation of the attendees in the Royal Theatre in The Hague.

Adams Musical Instruments, the winner in the category ‘SME’, was praised for its unique way of working. A completely in-house research, development and production of musical instruments in very close cooperation with top musicians all over the world. The company exports 98% of their production from their 40.000 square meter factory in The Netherlands. 

The exclusive celebration was presented by the Dutch TV celebrity Ivo Niehe. Among the more than 300 attendees were many dignitaries: Mr. Wellink (CEO of the Dutch Bank), the Dutch Minister of Economic Affairs, commissioners of the Queen, and several mayors. Also the top of the Dutch business scene was well represented including many former winners.




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