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Adams Musical Instruments - Together in Music
News von Adams Brass

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15 März 2016

Adams Musical Instruments will again be present at the Frankfurt Music Trade Show

From Thursday April 7th through Sunday April 10th 2016 you can visit the Adams displays at the Frankfurt Music Trade Show " new style". The world's most prestigious music fair is embarking on a new direction to re-energize interest and participation.

In this new concept the performer takes the central spotlight and musicians of all levels are welcome to attend during the entire run of the show. There will also be additional fringe events. " An excellent initiative" according to Adams CEO Frans Swinkels. " In the end musicians are our lifeblood. They are the people for whom our instruments are made and designed and allow our business to prosper and grow.

Unlimited attendance for the general public during the entire run will help to create a less business-like atmosphere. In the past, the first days of the show were for dealers only but Adams does not fear a decrease in interest and the idea of individual musicians, dealers and distributors mingling together should not have any noticeable effect. " Everyone is welcome to pay us a visit and just as in previous years, we have special office spaces set up on our stands to accommodate business clients. Our diary is filling up quickly."

Many brand names are content to set up a small office space in the business to business section of the Messe and some stay away entirely. " Not a good tendency" according to Swinkels. " Its too bad because by doing this, a large segment of the industry is ignoring the primary target; the customer". I would rather see a combined approach involving everyone. It's easy not to show up".

The instrument maker from Ittervoort , Holland will be displaying in Frankfurt at two different stands." In hall 8.0 our professional concert percussion will be on show. Professional percussionists and timpanists will find answers to all their questions and be able to try out our top of the line models. In hall 10.2 we have a big stand with brass instruments and additional Adams percussion.

Hal 10.2, stand - Brass, Percussion and B2B

Hal 8.0, stand A - Professional Concert-Percussion Series

Musikmesse Frankfurt
7 – 10 april 2016

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